Authors: Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Categories: Antiques & Collectibles
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the