Advertising Management


Advertising Management
Author: Batra
Publisher: Pearson Education India
ISBN: 9788177588507
Size: 80.64 MB
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Advertising Management

Advertising Management by Batra, Advertising Management Books available in PDF, EPUB, Mobi Format. Download Advertising Management books,


Advertising Management
Language: en
Pages: 768
Authors: Batra
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Pearson Education India
Books about Advertising Management
Advertising Management
Language: en
Pages: 430
Authors: Manendra Mohan
Categories: Advertising
Type: BOOK - Published: 1989 - Publisher: Tata McGraw-Hill Education
Books about Advertising Management
Advertising Management
Language: en
Pages: 440
Authors: C. L. Tyagi, Arun Kumar
Categories: Advertising
Type: BOOK - Published: 2004 - Publisher: Atlantic Publishers & Dist
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The
Advertising Management
Language: en
Pages: 335
Authors: Poonia, Virender S
Categories: Advertising
Type: BOOK - Published: 2010-09 - Publisher: Gyan Publishing House
Books about Advertising Management
Advertising Management
Language: en
Pages: 593
Authors: David A. Aaker, Rajeev Batra, John G. Myers
Categories: Advertising
Type: BOOK - Published: 1992 - Publisher:
Books about Advertising Management
Advertising Management
Language: en
Pages: 288
Authors: Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Categories: Antiques & Collectibles
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the
Strategic Advertising Management
Language: en
Pages: 429
Authors: Larry Percy, Richard H. Elliott, Richard Rosenbaum-Elliott
Categories: Advertising
Type: BOOK - Published: 2016-05-05 - Publisher: Oxford University Press
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles ofcommunication that demonstrate how advertising works. Using real world examples and case
Consumer Behaviour and Advertising Management
Language: en
Pages: 392
Authors: M. Khan
Categories: Advertising
Type: BOOK - Published: 2007-01-01 - Publisher: New Age International
Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment.
Advertising Management : Theory & Practice
Language: en
Pages: 260
Authors: Dr. Mahendra Kumar Padhy
Categories: Advertising
Type: BOOK - Published: 2011-06-01 - Publisher: Laxmi Publications
Books about Advertising Management : Theory & Practice
Cases in Advertising Management
Language: en
Pages: 192
Authors: Kelley
Categories: Business & Economics
Type: BOOK - Published: 2015-05-18 - Publisher: M.E. Sharpe
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any