Hospitality Sales And Promotion


Hospitality Sales And Promotion
Author: Derek Taylor
Publisher: Routledge
ISBN: 1136398147
Size: 46.38 MB
Format: PDF, Kindle
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Hospitality Sales And Promotion

Hospitality Sales And Promotion by Derek Taylor, Hospitality Sales And Promotion Books available in PDF, EPUB, Mobi Format. Download Hospitality Sales And Promotion books, 'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.


Hospitality Sales and Promotion
Language: un
Pages: 336
Authors: Derek Taylor
Categories: Business & Economics
Type: BOOK - Published: 2012-05-04 - Publisher: Routledge
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful
Hospitality Sales and Advertising
Language: en
Pages: 715
Authors: James R. Abbey
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: Educational Inst of the Amer Hotel
Books about Hospitality Sales and Advertising
Hospitality Sales and Promotion: Strategies for Succes
Language: un
Pages: 320
Authors: Derek Taylor
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher:
Books about Hospitality Sales and Promotion: Strategies for Succes
Successful Meetings
Language: en
Pages:
Authors: Derek Taylor
Categories: Sales meetings
Type: BOOK - Published: 1990-07 - Publisher:
Books about Successful Meetings
Hospitality Sales and Marketing
Language: un
Pages: 600
Authors: James R. Abbey, & Lodging Assoc American Lodging Assoc, American Hotel & Lodging Educational Institute
Categories: Business & Economics
Type: BOOK - Published: 2012-05-30 - Publisher: Educational Institute
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four Ps” (price, product, promotion, and place) as they relate to
Leisure, Recreation, and Tourism Abstracts
Language: en
Pages: 30
Authors: James R. Abbey, & Lodging Assoc American Lodging Assoc, American Hotel & Lodging Educational Institute
Categories: Leisure
Type: BOOK - Published: 1992 - Publisher:
Books about Leisure, Recreation, and Tourism Abstracts
HSMAI Marketing Review
Language: en
Pages:
Authors: James R. Abbey, & Lodging Assoc American Lodging Assoc, American Hotel & Lodging Educational Institute
Categories: Hotels
Type: BOOK - Published: 1988 - Publisher:
Books about HSMAI Marketing Review
Brandweek
Language: en
Pages:
Authors: James R. Abbey, & Lodging Assoc American Lodging Assoc, American Hotel & Lodging Educational Institute
Categories: Advertising
Type: BOOK - Published: 2003-04 - Publisher:
Books about Brandweek
The First Hotel Promotion Work Book
Language: en
Pages:
Authors: Theodore R. Nathan
Categories: Advertising
Type: BOOK - Published: 1940 - Publisher:
Books about The First Hotel Promotion Work Book
Miss Teenage America Tells how to Make the Good Things Happen
Language: en
Pages: 430
Authors: Theodore R. Nathan
Categories: Teenage girls
Type: BOOK - Published: 1976 - Publisher:
Books about Miss Teenage America Tells how to Make the Good Things Happen