Marketing Management


Marketing Management
Author: Philip Kotler
Publisher: Pearson Education
ISBN: 9780273718567
Size: 52.91 MB
Format: PDF, Mobi
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Marketing Management

Marketing Management by Philip Kotler, Marketing Management Books available in PDF, EPUB, Mobi Format. Download Marketing Management books, Inspired by the American ed. of same title.


Marketing Management
Language: en
Pages: 889
Authors: Philip Kotler
Categories: Education
Type: BOOK - Published: 2009 - Publisher: Pearson Education
Inspired by the American ed. of same title.
Marketing Management
Language: en
Pages:
Authors: Philip Kotler
Categories: Education
Type: BOOK - Published: - Publisher: Atlantic Publishers & Distri
Books about Marketing Management
Transit Marketing Management Handbook
Language: en
Pages: 86
Authors: United States. Urban Mass Transportation Administration. Office of Transit Management
Categories: Local transit
Type: BOOK - Published: 1975 - Publisher:
Books about Transit Marketing Management Handbook
Marketing Management
Language: en
Pages: 614
Authors: M. C. Cant, J. W. Strydom, C. J. Jooste, P. J. du Plessis
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Juta and Company Ltd
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Rural Marketing Management
Language: en
Pages: 147
Authors: Rajagopal
Categories: Marketing
Type: BOOK - Published: 1994 - Publisher:
With special reference to the Maharashtra, Karnataka, and Gujarat states of India.
Marketing Management
Language: en
Pages: 524
Authors: F. Lao
Categories: Marketing
Type: BOOK - Published: 1998 - Publisher: Rex Bookstore, Inc.
Books about Marketing Management
Marketing Management
Language: en
Pages: 522
Authors: S. Jayachandran
Categories: Marketing
Type: BOOK - Published: 2004-05 - Publisher: Excel Books India
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing
Marketing Management: Text and Cases Indian Context
Language: en
Pages: 750
Authors: Tapan K. Panda
Categories: Marketing
Type: BOOK - Published: 2009 - Publisher: Excel Books India
Books about Marketing Management: Text and Cases Indian Context
Marketing Management
Language: en
Pages: 464
Authors: Alain Jolibert, Hans Mühlbacher, Laurent Flores, Pierre-Louis Dubois
Categories: Business & Economics
Type: BOOK - Published: 2012-07-31 - Publisher: Macmillan International Higher Education
Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and
Hospitality Marketing Management
Language: en
Pages: 672
Authors: Robert D. Reid, David C. Bojanic
Categories: Business & Economics
Type: BOOK - Published: 2009-02-09 - Publisher: John Wiley and Sons
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing