Authors: Jeff Korhan, Gail F. Goodman, Scott Stratten, Dan Zarrella
Categories: Business & Economics
Type: BOOK - Published: 2014-03-04 - Publisher: John Wiley & Sons
A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking